If you have an e-commerce business, you should be familiar with at least several ways to market your business. E-commerce marketing is the key to maximizing your sales. Gone are the days of building it and forget it dropshipping websites that made money with little to no work at all. Today’s online market is competitive, and if you want to stand out from your competition, you need to get your marketing right. Marketing can take some time, but once you get it right, the benefits greatly outweigh the time investment.
This article will present you with some successful ways to increase your sales and earnings. All of these methods are well tested in all market situations and are helpful in changing your medium size business into a multinational e-commerce business. Below, are several ways to scale your drop shipping business quickly on a small budget.
- Create a blog for your e-commerce business
To promote your e-commerce business, you must create a blog which can be your backbone to expanding your business. Try to make your blog overly useful to the niche your selling too. Over time readers will find your blog and read you’re how-to articles and reviews of your products and purchase your items from your e-commerce store. Make sure you highlight your most popular items in your blog post and always remember to mention your satisfied clients and how your products help a situation or make life better.
Make sure to share your experience with your readers. Sharing your personal experience with your readers allows you to better connect with them and over time your readers will gain a trusting relationship with you. Remember most people over purchase items from people and brands they like and trust.
When your blogging, make sure you have a firm stance on your topics and opinions. Meaning don’t write vague articles. Your readers are on your blog because they want to know what to do, what to buy or how to use a product. So make sure you tell them exactly how to get things done while highlighting the products within your e-commerce store. Thus, create an informative blog about your business, products and how best to use them. Make sure you keep adding weekly or bi-weekly content to your blog to keep your readers coming back.
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- Video Marketing On YouTube To Promote Your eCommerce Business.
YouTube is a fantastic way to market your e-commerce business. Marketing on YouTube is super efficient and straightforward. All you need to do is grab some product photos make a slid show with some description of the product in the text and link back to your dropshipping store that’s it. You can always go the extra mile and make a kick-ass video complete with graphics and examples of how to use the product. However, we found that just having a video up of your product and some basic how to’s is enough to get traffic flowing to your e-commerce store. Better yet once you have your YouTube video up, you can add the video to your e-commerce. Video has proven time and time again to convert better than text and pictures. So take the time to add video to your favorite items within your dropshipping store.
- Try multichannel Marketing To Attract Buyers
Selling and promoting your dropshipping business on different platforms is a most to maximize your store’s success. Here are some examples of which selling and marketing platforms to use. For social channels use Pinterest, Facebook, Instagram, Reddit, etc. For selling use eBay, Amazon, Bonanza, or Storenvy as an example of e-commerce platforms. Your presence on these platforms will eventually bring traffic to your online store which will result in some serious sales for your business.
- Offer Support To Your Buyers
If you own an e-commerce website on Shopify or have a turnkey drop shipping business through dropshipricket.com, you can offer real-time chat support. Studies have proven that e-commerce stores with available support via chat or phone often sell more products than there competitors. Apps like TawkTo make it super simple to chat with your buyers and help guide them in there purchasing decision.
- SEO For e-Commerce Makes A Big Difference
Having great SEO (Search Engine Optimization) on your e-commerce store can skyrocket your sales. Many e-commerce professional understand the vital role SEO plays in there site ranking. Unfortunately, SEO has one drawback, it takes time from Google to find your content and products, and ranked them. However, once this does happen the steady stream of traffic to your sites will be more than worth the wait. Udemy offers a full course over SEO for e-commerce this course is worth its weight in gold. However, if you’re not interested in optimizing your store yourself, Fiverr.com has many SEO virtual assistants that can do the work for you.
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- Consider using Email promotions
Email promotion is also useful when you want to market your e-commerce business. Keeping your buyers updated on your store different offers, service and new products is a must. One of the best ways to get your visitors emails is to have an opt-in form on your website which offers the shopper something free in exchange for there email.
For example, if your operating a store selling camping gear you can offer a helpful PDF download of the top 20 tips and must have when camping with children. Your buyer will enter their email in your opt-in form to download the PDF, and you will then have there email to continuously market your products. Autoresponder like Aweber.com gives you the ability to collect your client’s emails via forms and send them a series of help emails to increase your sales.
Using all of the methods above will surely get you a steady flow of traffic. However, I would suggest mastering one traffic source. You can always outsource several other marketing methods via a virtual assistant on Fiverr. Hopefully, I was able to guide you in the right direction with your e-commerce marketing with this article. If you have not already done so, please visit our sample page and look through our turnkey dropshipping businesses. I’m sure we have an e-commerce business that right for you. Thank you for your time.